IBC Kurser

  • Solution type:

    Context Marketing & course booking platform

  • Industry:

    Education

  • Integrations:

    Aesir, redEVENT, redFORM, redMAILFLOW

  • Visit the website

The Challenge

Create a new website and image for a national course provider, as well as streamlining the booking process.

Implement a more flexible notification system that can send out mails automatically containing information about courses and Calls to Action for future courses.

Facilitate an improved user experience and visitor flow that makes the site more accessible for a wide audience.

The Solution

A full redesign focused on simple, intuitive categorization and a dynamic sign-up form that makes it quick for anyone to apply for a course.

The redMAILFLOW plugin allows for automatic notifications about any upcoming courses, and will inform attendees about any other relevant courses in the future.

Focus on usability and a fully responsive design that allows for higher lead generation and rate conversion.

IBC Kurser

IBC – International Business College - is a modern Danish education institution with bases in four major cities. IBC Kurser is their platform for specialised post-graduate training courses.

Reinvention

The IBC Kurser website received a full overhaul featuring increased usability, a smarter, more flexible design, and a more intuitive course selection structure that makes it easy to find the course you want, sign up, and follow the program before, during, and after the course. kurser.ibc.dk

Optimise booking

Using the redEVENT plugin for Aesir, you can easily manage booking and provide a fast and easy method of building new events that support pagination and multiple languages. The aim was to create a more open and inviting system with fewer hassles for the visitor, so they are more likely to take action. Sign up for a course

Targeted mail campaigns

redMAILFLOW allows you to setup quick notifications and email campaigns for a specific course or larger strategy. For example, if a user signs up for a course, they will be automatically notified about any changes to the schedule, any practical information about the course, any documents from the teacher, exam results, etc.. And, if the user was signed up for a beginner course, they will be notified about potential advanced courses later. Read more about Aesir's many features

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