SC Sound

  • Solution type:

    Omnichannel e-commerce & Context Marketing platform

  • Industry:

    A/V equipment and instruments

  • Integrations:


  • Visit the website

The Challenge

Create a new image and website for a national wholesaler of specialised A/V equipment and instruments.

Update web shop with automatic syncing, streamlining the buying process and providing more data on each customer.

Add more connectivity between products and news articles, allowing for custom product marketing on every page.

The Solution

Full redesign of website with a focus on modernisation and a clearer product overview to facilitate growth.

ERP-integration into the company’s Airboss-system, constantly updating things like changes in pricing and stock status.

Implementation of article relations. Now, products to be linked to related articles, providing a Call to Action for every news story.

SC Sound

SC Sound is a Danish wholesaler of specialised audiovisual equipment since 1972. SC SOUND is recognized as one of the most experienced importers and suppliers of AV equipment in the industry.


The SC Sound website was completely remade in order to create a new, modern image, redefining the SC Sound online profile. The new design is responsive, simple, and intuitive, and provides a better customer flow for newcomers with a product selection that is divided up by industry.

Relate your articles

One of the key features in the new, fully integrated web shop is the ability to relate articles to products. Aesir Ecommerce can display products from the web shop on specific news articles. For instance, if a DJ plays a show in Copenhagen, you have the ability to link the products used during the concert to a news article for easy buy rate conversion. Explore the web shop

Perfect sync

Using XML delta synchronisation, the web shop updates with new pricing or stock status every 15 minutes automatically. This system cooperates with SC Sound’s current Airboss economics system, and we created a custom plugin that is fully compatible. This saves a lot of time and avoids micromanagement of every product on your web shop. Read more about how Aesir manages content

Expand your online knowledge

Get the latest news, tips and tricks on customer behaviour analysis, lead conversion, Aesir integrations and other treats for marketers, partners and business owners.

The Digital Transformation Cycle

Moving into the future requires a full Digital Transformation of every aspect of your organisation. New business models, new processes, and...

Read more

The Perfect User Journey - How Context Reinvents Inbound Marketing

How do you, as a marketer, appeal to a large and diverse crowd of people using one unified message?

Read more

The Future of Websites is Personalisation

by 2018, businesses who invest in all types of personalisation will outsell companies that have not by 20%. What does personalisation mean, and how ca

Read more

Scale and Personalise Your Websites in Real-Time

It doesn’t matter which type of website you run or want to run - because everything is integrated in Aesir, it is also completely scalable to whicheve

Read more
See all news and articles